In Order to Sell a New Piece of Exercise Equipment

Multiple Choice

In order to sell a new piece of exercise equipment, the actors on the TV commercial explain the benefits to middle-aged persons of keeping fit, while in the background a 70s rock song is playing. The explanation of the benefits would be the _______ route of the message, while the music would be the_______ route of the message.

A) central; peripheral
B) peripheral; central
C) credibility; target
D) target; medium