​Vertical Contracts Between Manufacturers and Retailers Often Aim to

Multiple Choice

​Vertical contracts between manufacturers and retailers often aim to

A) ​Incentivize the manufacturer to undertake costly activities,which they otherwise may not realize the full benefits of on their own
B) Reward the retailer for undertaking the risk inherent in introducing a new product
C) Serve as a "signal" of the retailer's belief of the likely success of his product
D) ​All of the above