Which of the Following Statements About Direct-To-Consumer Advertising Is True

Multiple Choice

Which of the following statements about direct-to-consumer advertising is true?

A) Direct-to-consumer advertising has had little effect on prescribing patterns of physicians.
B) Direct-to-consumer advertising has had little effect on consumer behavior.
C) Prozac, Viagra, and Claritin are household names as a result of direct-to-consumer advertising.
D) None of these statements are true.