Multiple Choice
At any given property, which of the following is a valid argument in favor of marketing for group business?
A) Group business represents a high percentage of the industry's occupancy
B) The individual guests within the group may spend more (have a higher worth) than regular guests
C) There are economies of scale or savings generated by selling and delivering a bulk of rooms to group business
D) All of the above are valid arguments
E) None of the above are valid arguments
Correct Answer:

Verified
Correct Answer:
Verified
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