Organic Towel Exports

Multiple Choice

Organic Towel Exports
The Organic Towel Company (OTC) employs 400 workers at its facility in Liverpool, England, where the firm has been manufacturing 100% organic cotton towels for five years. OTC sells towels in the United Kingdom primarily to boutique hotels and specialty retail stores, as well as to individual consumers through the company's website. Recently, OTC managers attended a trade show in London where they made contact with numerous foreign market managers. OTC received a request from Earth Waves, an organic clothing store in Toronto, Canada for a large order of towels. OTC had not been looking into expanding, but firm managers are seriously considering the opportunity to reach a global niche market with their towels.
-Which of the following questions would most likely be more important for OTC managers to evaluate when making the decision whether to export their towels to Earth Waves?

A) What are the risks involved in exporting OTC towels to Earth Waves?
B) Do Canadian towel companies have success when they export?
C) Will OTC save money on domestic marketing by exporting?
D) How intense is the organic food and clothing industry in Canada?