Super Cola U.S.-Based Super Cola, One of the Top Five Cola Manufacturers

Multiple Choice

Super Cola
U.S.-based Super Cola, one of the top five cola manufacturers, has previously attempted entering the Asian beverage market with little success. Lacking the name recognition of its competitors, Super Cola was unable to gain market share and ceased shipping its products overseas after six months. Super Cola realizes that the large Asian market would be extremely profitable, but the company requires a new strategy. Consultants hired by Super Cola propose two different methods for entering the market: licensing and franchising.
-If Super Cola enters a licensing agreement with Tsang Cola, what is the benefit for Super Cola?

A) Super Cola would learn the marketing techniques used by cola manufacturers in Asia, and would simulate them after the agreement had expired.
B) Super Cola would be represented on the Tsang board of directors and would oversee Tsang operations in Asia and the U.S.
C) Super Cola would learn the manufacturing techniques used by Tsang and use the same methods in the U.S.
D) Super Cola would receive royalties from beverage sales and an entry into the Asian market.