Multiple Choice
According to Engel, Blackwell, and Miniard model of consumer decision process, consumers usually take five steps in the whole activity. If an online vendor provides the feature for comparing similar products in one Web page, this feature will facilitate which step in a consumer decision process?
A) need recognition
B) information search
C) alternative evaluation
D) purchase
E) post-purchase
Correct Answer:

Verified
Correct Answer:
Verified
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