Overtime Fitness Recently Opened in a Large Northern City

Multiple Choice

Overtime Fitness recently opened in a large northern city. Overtime gears its workout facility to athletes who are serious about cross-fit training with applicable equipment and trainers. Overtime's owners build much of the training equipment, leased and renovated the facility in a lower-rent part of town, and seeks to keeps membership fees lower than comparable facilities. What type of strategy has Overtime Fitness chosen to employ?

A) Cost leadership
B) Cost focus
C) Differentiation
D) Differentiation focus