Julia's Cookies Has Identified the Following B2B Marketing Control Activity

Multiple Choice

Julia's Cookies has identified the following B2B marketing control activity risk: "An unauthorized user may access the marketing database causing inappropriate access to sensitive data related to business customers and leads, resulting in legal and reputational damage." Choose from the list of control activities below one of the appropriate control activities for this risk statement.

A) Standardized scripts and templates for marketing materials
B) Policies and procedures for user access are clearly documented and authorized.
C) Independent checks on pricing and sales team member's work
D) Defined roles and responsibilities for pricing functions