Haley Is the Vice President of Marketing and Sales at Robert

Essay

Haley is the vice president of marketing and sales at Robert and Son's Sunglasses, Inc. Given the increased level of competition, she realizes that the company's continued success requires flexibility when it comes to marketing and sales. Robert and Son's Sunglasses' sales organization employs a team of full-time salespeople to sell directly to the independent retail outlets that sell their sunglasses.
Required: Discuss some of the opportunities and challenges Robert and Son's Sunglasses faces by employing their own sales team versus using third-party sales representatives.