Haley Is the Vice President of Marketing and Sales at Robert

Essay

Haley is the vice president of marketing and sales at Robert and Son's Sunglasses, Inc. Given the increased level of competition, she realizes that the company's continued success requires flexibility when it comes to marketing and sales. Robert and Son's Sunglasses' sales organization has both short-term (3-month) and long-term (2+ years) price agreements with different independent retail outlets.
Required: Discuss some of the opportunities and challenges Robert and Son's Sunglasses faces by having both short-term and long-term price agreements with different independent retail outlets.