Select Which Statement Concerning Key Performance Indicators (KPIs) Is NOT

Multiple Choice

Select which statement concerning key performance indicators (KPIs) is NOT true.

A) KPIs for a business are often compared to benchmarks for the industry.
B) KPIs include accounting ratios, like net profit, market and return on investment.
C) KPIs data comes from the accounting information system for a business.
D) KPIs include qualitative data from multiple sources.