Essay
The information system for WKRP, Inc., a radio station, is very basic. WKRP management had a former employee who possessed very little accounting knowledge build a report in the information system that generated only key performance indicators (KPIs) from numbers on the balance sheet. WKRP would like to use KPIs to compare their profitability to other radio stations in similar markets. Determine the issues with the current KPIs and propose how to improve the situation.
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WKRP's KPIs from the balance sheet do no...View Answer
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