Yellow Bird Wanted to Develop a Measure of Satisfaction with School

Multiple Choice

Yellow Bird wanted to develop a measure of satisfaction with school life using items to reflect the various dimensions of school life (academics,social life,residence halls) .She wanted to have each item measure intensity of feeling by using such categories as "strongly agree" and "strongly disagree." Which approach is she using?

A) Thurstone scaling
B) Likert scaling
C) semantic differential
D) Bogardus social distance scale
E) Guttman scale