In an Organization, the Process of Diffusion of Innovation Involves

Multiple Choice

In an organization, the process of diffusion of innovation involves all but one of the following concepts:

A) the role of the media in the adoption of new ideas.
B) the role of opinion leaders in influencing others to accept new ideas
C) consumers who like to be the first to accept or practice a new idea.
D) the culture of acceptance of new ideas.
E) the longevity of an organization.