If You Were to Examine a Company's Business Practices to Determine

Multiple Choice

If you were to examine a company's business practices to determine if it uses an integrated business communication model, which of the following would not be a consideration:

A) Communication focuses on building lifetime relationships.
B) Communication tactics are based on target audience research.
C) Messages are integrated across departments.
D) Databases are built primarily on sales figures.
E) One voice/one message is consistently used for all communication.