Early Public Health Messages, Such as the Grim Reaper Campaign

Multiple Choice

Early public health messages, such as the Grim Reaper campaign, in response to the development of AIDS and HIV were ineffective (Rigby, Brown, et al. 1989) . Why was this so?

A) They decreased AIDS-related anxiety
B) They provided information about the disease
C) They provided information about appropriate behaviour change
D) They heightened AIDS-related anxiety