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Find Out the Customer Lifetime Value Using the Following Information

Question 36

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 13%.
Average Annual Sales = $225,000 (treat the average sales as annuity)
Average Profit Margin = 12%
Expected Lifetime in Years = 16


A) $203,989
B) $225,000
C) $27,000
D) $178,305
E) Do not have enough information to compute

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