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    Exam 5: Customer Relationships and Customer Service
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    -Based on the Calculation of Lifetime Value in Questions 17
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-Based on the Calculation of Lifetime Value in Questions 17

Question 4

Question 4

Multiple Choice

  -Based on the calculation of lifetime value in Questions 17 and 18, which customer is more important? A) Customer One B) Customer Two C) Both customers have identical lifetime value. D)  Treat every customer with equal importance  is always the mantra. E) Do not have enough information to compute
-Based on the calculation of lifetime value in Questions 17 and 18, which customer is more important?


A) Customer One
B) Customer Two
C) Both customers have identical lifetime value.
D) "Treat every customer with equal importance" is always the mantra.
E) Do not have enough information to compute

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