To Empirically Demonstrate Their Belief That Television Has an Important

Multiple Choice

To empirically demonstrate their belief that television has an important causal effect on culture, cultivation theory researchers use a four-step research process. Which of the following activities is associated with the first step, known as message system analysis?

A) developing questions about people's understanding of their everyday lives
B) doing a detailed content analysis of a television program
C) distributing a survey to participants in a study
D) comparing the social realities of light and heavy viewers