Essay
Ethical Dilemma in Publishing
Laurence heads the advertising department for a chain of local weekly newspapers.His friend,who writes news,shared an upcoming news story to be printed in the next edition.The story discloses that a local quick oil change firm has been cited for illegally dumping used oil and that customers have alleged that they paid for oil changes that were not made.As a major advertising client,the oil change firm is placing a full-page ad that mentions its environmentally safe handling methods and trustworthy service.Answering the six questions in the Pagano Model,help Laurence decide what action,if any,he should take.
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