Which of the Following Is FALSE Concerning Communication Activities at Hallmark

Multiple Choice

Which of the following is FALSE concerning communication activities at Hallmark?

A) Most of the target market is made up of women consumers.
B) Expansion into international markets has revealed that message appeal is largely influenced by cultural values.
C) In recent years, card offerings have become more streamlined to appeal to typical Americans.
D) Internal communications with employees have been enhanced through the company's intranet and printed news documents.