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To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically

Question 38

Multiple Choice

To overcome receiver resistance to a persuasive appeal,the price typically should NOT be


A) mentioned early in the message.
B) delayed in the message until reader benefits have been established.
C) associated with benefit to the reader.
D) broken down into a small, insignificant amount such as price per day.

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