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  3. Study Set
    Behavioral Economics
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    Exam 2: Transaction Utility and Consumer Pricing
  5. Question
    "When an Individual Uses a Comparison to Aid in Making
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"When an Individual Uses a Comparison to Aid in Making

Question 25

Question 25

Multiple Choice

"When an individual uses a comparison to aid in making a decision, we often call this a:


A) Sunk cost.
B) Fixed cost.
C) Reference point.
D) Decoupling.

Correct Answer:

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