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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
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    The Strategic Planning Process Begins with
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The Strategic Planning Process Begins with

Question 41

Question 41

Multiple Choice

The strategic planning process begins with


A) development of an organizational mission statement.
B) development of marketing strategy.
C) analysis of the marketing environment.
D) analysis of target markets.
E) development of a marketing plan.

Correct Answer:

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