Apple Has Made a Success from Anticipating What Consumers Would

Multiple Choice

Apple has made a success from anticipating what consumers would want in new technological advances, convenience, and ease of use. The introduction of the iPad was an example of a _____ for Apple, something that an organization does extremely well and may give a company an advantage over its competition.

A) benchmark
B) sustainable competitive advantage
C) core competency
D) strategic vision
E) marketing opportunity