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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
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    A Firm That Markets Diverse Products Would Most Likely Base
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A Firm That Markets Diverse Products Would Most Likely Base

Question 69

Question 69

Multiple Choice

A firm that markets diverse products would most likely base the organization of its marketing department on


A) products.
B) regions.
C) functions.
D) types of customers.
E) marketing objectives.

Correct Answer:

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