Multiple Choice
Scenario 3.1
Use the following to answer the questions.
Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year.The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores,to see if they too were likely hit with a higher cost.
The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers.The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission.
-Refer to Scenario 3.1.Suppose that a customer has a complaint against Meyers Sporting Goods Stores.He files a complaint with the Better Business Bureau.What action could the BBB take against Meyers if the complaint was substantiated and Meyers did not change the offending practice?
A) Issue a cease-and-desist order.
B) Seek a $10,000 monetary penalty.
C) Issue a warning to consumers through the local newspaper.
D) Order Meyers to make restitution.
E) Seek a $5,000 monetary penalty.
Correct Answer:

Verified
Correct Answer:
Verified
Q11: When marketers define their target market, they
Q12: What type of competitive structure exists when
Q14: The major forces that make up the
Q15: All members of an industry are bound
Q31: If a person has buying power, he
Q41: In today's marketing environment, competitors can take
Q122: Many well-known restaurants and corporations are changing
Q124: The 1990 Nutritional Labeling and Education Act
Q147: To achieve their objectives, consumer advocates write
Q158: Explain the differences between the competitive structures