Which of the Following Is the Best Definition of Cause-Related

Multiple Choice

Which of the following is the best definition of cause-related marketing?

A) Linking a firm's products to a particular social cause-either short term or long term
B) Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
C) Donating money to a social cause based on sales of a particular product over a defined period of time
D) Developing,promoting,and distributing products that are environmentally safe
E) Contributing resources to the community in order to improve the overall quality of life