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    Exam 5: Marketing Research and Information Systems
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    The Use of Land Lines Is Declining,causing It to Be
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The Use of Land Lines Is Declining,causing It to Be

Question 18

Question 18

Multiple Choice

The use of land lines is declining,causing it to be more difficult for market researchers to


A) conduct valid surveys
B) ensure reliability
C) surveys.
D) in-home interviews.
E) use phone surveys to collect a random sample.

Correct Answer:

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