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    Marketing Study Set 1
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    Exam 6: Target Markets: Segmentation and Evaluation
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    Cosmopolitan Magazine,Car and Driver Magazine,Secret Deodorant,and Axe Body Wash Are
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Cosmopolitan Magazine,Car and Driver Magazine,Secret Deodorant,and Axe Body Wash Are

Question 178

Question 178

Multiple Choice

Cosmopolitan magazine,Car and Driver magazine,Secret deodorant,and Axe body wash are all products whose marketers have used segmentation based on


A) behavior.
B) psychographics.
C) product use.
D) gender.
E) income.

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