Multiple Choice
There are differing statistics concerning the failure rate for new products because
A) some studies count all new product ideas under development and others count only those that are test-marketed.
B) not all distribution channels are included in the studies.
C) products without legal protection are not included in the studies.
D) there are disagreements as to what constitutes a "new" product.
Correct Answer:
Verified
Correct Answer:
Verified
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