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Routinized Response Behavior Is What a Consumer Does When

Question 127

Multiple Choice

Routinized response behavior is what a consumer does when


A) purchasing an unfamiliar product.
B) buying frequently purchased, low-cost items that need little effort.
C) an information search is extensive and may involve consulting with friends and family.
D) buying products that require a moderate amount of time for information gathering and deliberation.
E) he or she enters the problem recognition stage of the consumer buying decision process.

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