Multiple Choice
Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.
A) physiological
B) esteem
C) self-actualization
D) psychological
E) social
Correct Answer:

Verified
Correct Answer:
Verified
Q86: Monique reads through her e-mails containing advertisements
Q87: The three major categories of influences on
Q88: Which of the following buying situations is
Q89: Social surroundings during the purchase decision do
Q90: Motives always operate at a conscious level.
Q92: At a single point in time, a
Q93: When a consumer purchases products occasionally or
Q94: According to Coleman's major social class categories,
Q95: Scenario 7.1 Use the following to answer
Q96: An opinion leader provides information and is