Melanie Prefers to Shop at Target for Most of Her

Multiple Choice

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called

A) social needs.
B) learning processes.
C) patronage motives.
D) product attitudes.
E) retailer attitudes.