Multiple Choice
The continuum of tangibility goes from ____ on one end to ____ on the other end.
A) service-dominant products; good-dominant products
B) pure products; pure services
C) rational products; irrational products
D) mostly service goods; mostly product goods
E) easy to see; not easy to see
Correct Answer:

Verified
Correct Answer:
Verified
Q99: The perishability of services means<br>A) when demand
Q100: If Best Western bundles its rooms with
Q101: Scenario 13.2<br>Use the following to answer the
Q102: Jeff was interested in taking classes to
Q103: The marketing channels for services are usually<br>A)
Q105: One of the most critical aspects of
Q106: Marketing approaches used by organizations in the
Q107: Tara finds evaluating a new pair of
Q108: Which of the following is similar for
Q109: All services suffer from heterogeneity. Explain this