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    Exam 11: Product Concepts, Branding, and Packaging
  5. Question
    A Product That Is Simply Labeled with the Product Category
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A Product That Is Simply Labeled with the Product Category

Question 332

Question 332

Multiple Choice

A product that is simply labeled with the product category is considered a


A) private brand.
B) no-name product.
C) generic brand.
D) poor-quality item.
E) lean manufacturer brand.

Correct Answer:

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