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Scenario 20.2 Use the Following to Answer the Questions

Question 156

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Scenario 20.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 20.2.If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer,this would be an example of ____ pricing.


A) factory plus
B) dispersion
C) base-point
D) freight absorption
E) uniform geographic

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