A Marketer Is Most Likely to Set Prices According to a Cash-Flow

Multiple Choice

A marketer is most likely to set prices according to a cash-flow objective when a

A) trial-and-error approach to the market is acceptable.
B) certain market share must be maintained.
C) quick return on investment is desired.
D) higher price is acceptable to the firm.
E) product is expected to have a long life cycle.