Products Such as Light Bulbs, Canned Soft Drinks, and Ice

Multiple Choice

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______ usually resulting in a ____

A) multiple-unit pricing; lower per unit price.
B) reference pricing; lower per unit price.
C) multiple-unit pricing; more convenient package.
D) bundle pricing; lower per unit price.
E) bundle pricing; more convenient package.