Which of the Following Is NOT a Benefit of Integrated

Multiple Choice

Which of the following is NOT a benefit of integrated brick-and-mortar and internet businesses?

A) The integrated operation can benefit from shared customer information.
B) The integrated operation can move faster and be more entrepreneurial.
C) The integrated operation can benefit from cross-promotion of shared products.
D) The integrated operation can benefit from economies of scale by using the small distribution channels.