Essay
Market research corporation of Toledo Inc. (MRCT) has to finalize recommendation for the 2006 advertising campaign for Miracle Motors Inc. (MM), a major hydrogen-powered automobile manufacturer. MRCT has developed 5 distinct campaigns for MM Inc. MM Inc. has 7 distinct customer segments, and it wants all of its customers to be "hit" by at least one of its campaigns. It wants to minimize the total cost of reaching its customer base through these campaigns.
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