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Ben and Jerry's Did Some Analysis of Their Consumers and Found

Question 26

Multiple Choice

Ben and Jerry's did some analysis of their consumers and found a strong correlation between an increase in ice-cream consumption and times when there was a full moon. These variables logically do not seem related. This is an example of _______.


A) Noisy data.
B) Marketing insights.
C) Social data.
D) Spurious correlation.

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