Multiple Choice
When brands like Ford, Holden and Land Rover advertise in Australia, they often showcase the ruggedness of the Australian landscape. These include off-road locations, desert terrain and harsh weather. This method of market segmentation could best be described as:
A) geographic.
B) demographic.
C) psychographic.
D) behavioural.
E) geo-psychographic.
Correct Answer:
Verified
Correct Answer:
Verified
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