How Can a Marketer Attempt to Reduce the Likelihood of a Purchaser

Multiple Choice

How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?

A) By offering bonuses or rebates to be redeemed sometime after purchase, to give the purchaser additional value.
B) By ensuring that their products, when used, will meet consumer expectations.
C) Both a and b.
D) By increasing the price of their product.
E) It is not possible for a marketer to influence the potential cognitive dissonance of a consumer.