As Marketing Manager for a Large Multi-National Company, You Consciously

Multiple Choice

As marketing manager for a large multi-national company, you consciously try to minimise the environmental impacts of your company's activities. One of your initiatives is to reduce waste within the office; another is to introduce recyclable packaging for your products. By engaging in these activities, you are practicing:

A) green marketing.
B) the triple bottom line.
C) greenwashing.
D) all of the options listed.