As Discussed in the Opening Profile to Chapter 11, Their

Multiple Choice

As discussed in the Opening Profile to Chapter 11, their vision of finding a solution to a serious runner's energy source wasn't the only factor in forming this new venture. Both Brian and Jennifer were determined to __________________________.

A) create a work environment where employees would feel important
B) follow a broad-scope market strategy
C) look beyond their original product to continue their growth
D) fully protect their intellectual property
E) None of the answers apply.