A Product Development Growth Strategy Is Consistent with a Focus

Multiple Choice

A product development growth strategy is consistent with a focus on customer relationship management for which of the following reasons?

A) Developing new products for new markets increases sales which keeps everyone happy.
B) Developing and selling more to your existing customers increases your sales and profits while also increasing their satisfaction.
C) Customer retention programs require new markets to leverage corporate learning.
D) Customers prefer to do business with high market share companies, as it increases their level of confidence and satisfaction.
E) None of the answers apply.