Introducing a New Product into a New Market That Is

Multiple Choice

Introducing a new product into a new market that is unrelated to the existing business is not recommended for an entrepreneur for which of the following reasons?

A) This type of product development strategy rarely works for small businesses.
B) Diversification into unrelated markets takes time, attention, and resources from an entrepreneur already short of these things.
C) Unrelated markets allow for utilization of existing corporate knowledge but not experience.
D) This type of market development strategy is often successful which creates more time and resource pressure on the entrepreneur.
E) All of the answers are correct.