As Discussed in the Text, When Estimating Sales Revenue for the Pro

Multiple Choice

As discussed in the text, when estimating sales revenue for the pro forma income statement, it is most important to __________.

A) be conservative so the numbers are more realistic
B) use your own judgement, as no one knows the market better than the entrepreneur
C) rely on market research
D) be optimistic so the numbers will be motivating
E) None of the answers apply.